Before we close out June — here’s a look back at some of our favorite moments from our birthday bash. Thank you for showing up, celebrating with us, and making it everything we hoped it would be. Here’s to many more years of hanging the noren around New York City🎉🤍
Have you tried our cold brew? Our custom blend of beans is steeped with care for 24 hours & balanced to be smooth, refreshing and perfect for a warm weather pick me up!
We’ve been quietly working on something. ASANO is now partnering with Paloma Bakery — one of NYC’s most respected names in craft pastry — to bring a new lineup to our case. Their p
Summer’s back, and so are we — a little older after our birthday, a whole lot grateful. Our UES location is where it all began, so come by, grab a drink, a pastry, and stay a while
The World Cup is HERE and so are we ☕⚽ Catch every match live at ASANO — West Village & Upper East Side. Your midday matcha with a side of football = the only way to watch. See you
Kate doesn’t have a corner office. She has this. And honestly, we think it suits her! A little chat about growing Asano without losing what makes it Asano as we head towards our fi
Our one year birthday drink starts on Monday! The Matcha strawberry coconut cloud — coconut water, matcha cloud foam, house-made strawberry syrup and birthday sprinkles. The perfec
One year of Asano, why not host a little party? One day isn’t enough, so we’re taking over a whole week. June 1–5, we're celebrating with a week of popup bakers, a drink you won't
With locations in the West Village and Upper East Side — ASANO just opened up a few slots for group experiences, perfect for team offsites, networking breakfasts, or ditching the u
Shoutout to the team behind our newest location inside The Noortwyck! We’ve known that we eventually wanted to bring Asano downtown since the very beginning and we couldn’t have dr
ASANO FAM! Our monthly pastry pop-ups aren’t going anywhere — and this month, we’re welcoming Laila of @kindacutenyc to be our May residency 🧁 The name says it all: taste and flav
Some of our favorite conversations happen off the clock ☕ This month, we sat down with Sandro — business partner, friend, and apparently not much of a coffee drinker. Read the full
Ichigo (いちご / 苺) In Japanese, ichigo means strawberry. It comes from ichi (一, “one”) and go (五, “five”), referring to the strawberry’s bloom period in the first and fifth months of
ASANO FAM! You seem to love our monthly pastry pop-ups, so we're keeping the ball rolling with @ileene.cho Pastry Chef/Founder of @chosbakeshop ! We are so excited to host Ileene,
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